Word: kani
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Dates: during 1990-1999
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...playbook: it got the ubiquitous LL Cool J to sign an endorsement deal. The trick to hip-hop-fashion money, even more than offering slick styles, is somehow to get a rapper--preferably one on heavy rotation on MTV--to wear your stuff. Dr. Dre is dipped in Karl Kani, Mase gets giggy in Mecca, and Busta Rhymes is decked in Ecko. "Videos are hands down the best advertising you can have," says Mike Clark, the chief operating officer of Wu-Wear, the label started by the rap group Wu-Tang Clan, all of whose members wear it constantly...
...never volume," says Leeds. "What these companies do well is move fashion forward, but I have doubts whether the businesses can grow much larger." And despite their braggadocio, the designers may have doubts themselves. While Nike plans to unveil its new slogan--"I Can"--during the Super Bowl, Karl Kani will be pushing his basketball sneakers under a slightly less confident slogan...
...international hits Sarafina! and Asinamali! But it is quite a departure for Fugard, normally a believer in elite craftsmanship despite the egalitarian sentiments of his work. He has collaborated only once before, developing Sizwe Banzi Is Dead and The Island with professional black actors Winston Ntshona and John Kani, who jointly won a 1975 Tony Award for their performances in the two shows...