Word: kanichiro
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Dates: during 1980-1989
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While Bridgestone builds a large share of the tires on Japanese cars and trucks bound for the U.S., it has only a small fraction of the American replacement-tire market. With protectionist sentiment against imports on the rise, Bridgestone Chairman Kanichiro Ishibashi, son of the founder, decided that the surest way to boost American sales was to produce tires in the U.S. Initially, Bridgestone officials talked of building a new plant, but Firestone Chairman John Nevin, who has been streamlining his firm, persuaded the Japanese company last February to buy the tire factory at LaVergne...
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