Word: kanjeevaram
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...most prized Indian sari styles - Banarasi and Kanjeevaram silks - are also facing new competition. Depending on the intricacy of design, it takes 15 to 30 days to weave one of these saris, which sell for $50 to $60. A Banarasi silk weaver, Abdul Basit Ansari, 37, has been working for the past 20 years weaving these garments, which come from the holy city of Varanasi. "The industry is facing lots of difficulties," he says. "This is primarily because the sale of fake Banarasi saris made in power looms has been picking up and also because of the sale of cheap...
...Even in South India, where saris are much more popular than in the north, weavers are having trouble finding a market. Kanjeevaram saris, made in the town of Kanjeevaram, near Chennai, are made by cooperative weaver societies. In 2004, there were 22 weaver societies in Kanjeevaram, but only 13 are left today, according to Business Today. Of these 13, only five say they are doing well. Last year, the 13 weavers sold about $12 million worth of saris, down from $40 million in 2004. The best-known sari shops, like Nalli, which has gleaming showrooms in several big Indian cities...
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