Word: kante
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...company has yet to release a name for the car. "We should remove this perception of something that's going to be a dinky car," says Ravi Kant, managing director of Tata Motors. "It's a regular, wholesome car that will be a joy to drive, and of course it will have very good fuel efficiency." Will that be enough to convince India's aspiring classes? Tata expects at the outset to sell 20,000 of these cars a month in India, in part because consumers will see them as safer than motorbikes on the country's chaotic roads...
That's the dirty little secret about sports fans. We're basically amoral. Kant said that acting ethically means treating other people as ends in and of themselves, not merely as means to our own desires. But that's exactly how fans treat coaches and players. We want them to win because when they do, we bask in the glory. Supporting a winner makes us feel like winners. A few years back, an Indiana University researcher showed that when Indiana won, avid fans actually grew more confident that they could get dates...
That's the dirty little secret about sports fans. We're basically amoral. Kant said that acting ethically means treating other people as ends in and of themselves, not merely as means to our own desires. But that's exactly how fans treat coaches and players. We want them to win because when they do, we bask in the glory. Supporting a winner makes us feel like winners. A few years back, an Indiana University researcher showed that when Indiana won, avid fans actually grew more confident that they could get dates...
...company has yet to release a name for the car or even a sketch of what it might look like. But, "We should remove this perception of something that's going to be a dinky car," says Ravi Kant, managing director of Tata Motors. "It's a regular, wholesome car that will be a joy to drive and of course it will have very good fuel efficiency." Will that be enough to convince India's aspiring classes? Tata at the outset expects to sell 20,000 of its cheap cars a month in India, partly because consumers will see them...
...Still, car ownership is likely to continue to rise in countries such as India for the same reasons that Western cities with great mass transit are bumper-to-bumper anyway: people buy cars for convenience and status. Kant of Tata Motors says he's sick of going to parties in India and in the West and listening to "these rich people ask about congestion and pollution and global warming. I ask them, 'Sir, will you stop using your car and start taking the bus?' People should be thanking us our cars are small. Let all those SUVs in America...