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...Friday, Kaplan's chief executive officer called Princeton Review's president and complained, demanding to know what action the company planned to take...

Author: By Baratunde R. Thurston, CRIMSON STAFF WRITER | Title: Kaplan Sues Princeton Review in False Advertising Claim | 9/18/1997 | See Source »

...representatives from the Princeton Review said that the error had been discovered four weeks ago and it was being fixed before Kaplan even called it to their attention. The Princeton Review said it has corrected versions of the book and software at the printers and they should be on shelves by next month...

Author: By Baratunde R. Thurston, CRIMSON STAFF WRITER | Title: Kaplan Sues Princeton Review in False Advertising Claim | 9/18/1997 | See Source »

...their allegations that we ignored complaints, those are patently false," Cohen said. "We certainly had no intention to mislead anyone. Kaplan's software just doesn't sell enough to be competitive with ours...

Author: By Baratunde R. Thurston, CRIMSON STAFF WRITER | Title: Kaplan Sues Princeton Review in False Advertising Claim | 9/18/1997 | See Source »

Cohen added that the lawsuit was filed at about the same time that Kaplan released its own GMAT book...

Author: By Baratunde R. Thurston, CRIMSON STAFF WRITER | Title: Kaplan Sues Princeton Review in False Advertising Claim | 9/18/1997 | See Source »

...Kaplan, however, insists that its concerns are for misled consumers...

Author: By Baratunde R. Thurston, CRIMSON STAFF WRITER | Title: Kaplan Sues Princeton Review in False Advertising Claim | 9/18/1997 | See Source »

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