Word: kaplan
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Kaplan says that in the 1960s he began noticing that his pupils were coming to New York from such far away places as Florida and California just to take his course. Still, his tree stayed in Brooklyn...
...Kaplan also went on to write books in 16 subject areas for the Barron's Regent Series. "Mr. Barron started small like I did in a little store in Brooklyn, and I don't know how many times I came in to tell him about the mistakes he was making in his books," said Kaplan, who today has branches in Switzerland, Toronto and San Juan. Kaplan says that Barron finally told him to put up or shut up, and gave him his first chance at writing a textbook...
With the advent of the SAT, Kaplan found his work load too much to handle individually. Word-of-mouth advertising about the feisty tutor had spread to Queens and manhattan. He opened a permanent center in Brooklyn to handle the load, and rented places in the other boroughs in which to teach. His metropolitan area business continued to snowball as he became better known and the standardized tests more important...
...students started telling me I was crazy, that I had a great thing, and should run with it," is the way Kaplan explains his incredible business growth. "People kept telling me that there was a gold mine out there, but I resisted expanding because I was afraid that I couldn't maintain the quality associated with my name." Finally, high school guidance counselors across the country started calling Kaplan to complain that he was not being fair to students outside New York...
Cautiously, and with the help of his son, Kaplan slowly began to expand in 1969. Just two years ago, he had but 15 centers; today the number is 80 and rising. Indeed, many of his brochures can't keep pace with his rapid growth...