Word: kaplan
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...Kaplan said that the Corporation has made arrangements with the National Student Association (NSA) to sell the shirts through their new merchandising campaign. The NSA is planning to distribute one million envelopes to college students this Fall containing offers for travel cards and other products for students...
...After the shirts appeared on the covers of Life and Newsweek, we thought a lot of kids would like to buy them if they knew where to get them," Kaplan said. "It's got to sell to someone, it's really cute," he added...
...Bertex Corporation has produced silk-screen processed clothing for two years. "A year ago, we were making shirts for a militant black group in Chicago with red fists and "Soul Brother" and "Soul Sisters" stencilled across them," Kaplan said. "All red fists look basically alike," he said...
...Kaplan also said that his production of the shirts has no political implications. "All the shirts will do is clarify things," he said. "The guys with the red shirts will be against and the ones with the gray suits will...
Bertex began by advertising in the college papers of "the ten or twelve largest colleges that had disruptions last year," Kaplan said. "We found, however, that students in rebellion are not basically summer school students...