Word: kaplan
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After 82 Years, Ferment. Sold to a group of bankers who lacked the Welch blend of virtue and hard-sell, the company made little headway after Dr. Charles' death in 1926. In mid-Depression, the ailing grape-juice industry was rescued by a Welch competitor, Jacob M. Kaplan, a self-made molasses mogul who had bought control of Hearn's department store in New York. After buying a small upstate New York winery in 1933, to supply Hearn's liquor department, quick-moving, fast-talking Jack Kaplan decided to concentrate on grape-juice production instead. He started...
Starting a daily paper in the U.S.-even a small one-is a job for a millionaire because of high initial investment, high operating costs. But Millionaire Jacob M. Kaplan thought that he could find a cheaper way. Last week Jack Kaplan, president of Welch Grape Juice Co., launched an experimental tabloid that may well blaze a trail for men who want to start small-town newspapers on comparatively small capital. He began publishing his paper in Middletown, N.Y. (pop. 22,586), pitting it against the well-established, conventional Times-Herald, which is owned by another newspaper experimenter, Ralph Ingersoll...
Free Copies. Long fancying a fling in journalism, Millionaire Kaplan first decided on the process, then sent aides scouting systematically through Connecticut and New York State to find the ideal town for the newspaper. To launch his publishing career, Kaplan set up a nonprofit company, brought in David Bernstein, 41, onetime newsman (Ithaca Journal-News) and public-relations specialist, who organized the Office of Public Information of the Philippines in 1945. Bernstein gathered a ten-man editorial staff (average age: 35), put in a U.P. news wire, nine comic strips, twelve syndicated columns. "The paper," he says, "is strictly independent...
...paper), plentiful in the first week. It was printing 16,000 copies and giving them away free for a fortnight, expecting paid circulation to jell later at 12,000. After the paper is running smoothly, Publisher Bernstein will go back to Manhattan "to work on other enterprises" for Kaplan, probably a string of similar smalltown dailies using the new process...
...Stanford University has begun treating selected cancer patients with its six-million-volt "cancer gun," a linear electron accelerator that scientists hope will destroy cancer growths deep inside the body with high-energy X rays. Dr. Henry S. Kaplan, head of Stanford's Radiology Department, estimates it will take five to ten years to evaluate the benefits of the accelerator. Purpose of the device is to reach and treat deep-growing cancers with less damage than is caused by X rays...