Word: kaplan
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...Waggle dancer,” Kaplan explains, refers to the honeybee that helps other bees navigate a path to newfound food sources. Kaplan says he is the scholarship-seeker version of the waggle dancer, consolidating information into an easily-digestible resource...
...Kaplan promoted his self-published book through conducting free scholarship seminars at local bookstores in Oregon. He started traveling greater distances—to Seattle and San Francisco—and then went on a seven-week, 25-city national speaking tour...
...Kaplan has now written 12 books, including “The Scholarship Scouting Report,” a brand new edition of “How to Go to College Almost for Free,” and his multi-volume “Scholarships That Totally Rock” series...
...Although Kaplan has joined forces with New York publishing house HarperCollins to release his top book titles, Waggle Dancer Media is a production, publishing, and marketing company in its own right—focused on selling his other products and producing his live events. Kaplan says that he has 60 to 80 speaking engagements per year, speaking to more than 30,000 people annually. With fewer than 10 staff members, Kaplan’s company is a busy one. The company’s website, ScholarshipCoach.com, provides more information on his books, the business and on Kaplan himself...
...Kaplan says that many shy away from applying for merit scholarships because they view the applications as time-consuming, with a low chance of providing ultimate benefits...