Word: kaplan
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...state high-stakes exams have become a fact of life in the American classroom. Less noticed is the growing presence--and power--of firms like Kaplan that teach students and their teachers how to master them. The companies, which have spent decades deflating the mystique of the sat, take a similar tack with the grade-school exams. They maintain that test taking, like telling time or double-knotting a shoelace, is a "life skill" that every child can learn and no youngster should go without. Says Jeff McCullough, Kaplan's director of training and development: "Kids who have done well...
...school had a sorry record for the third year in a row, ranking in the bottom 20% in the state. But Camacho now has a new playbook. He spent the previous afternoon at a tutorial paid for by the school as part of a $10,500 package designed by Kaplan, the test-prep company that, for the past half-century or so, has taught students how to beat the SAT. From now on, his students will spend 50 minutes a week in his class and another 50 in math studying Kaplan's Test-Taking Strategies manual. The approach appeals...
Schools have needed little convincing. The market for K-12 test-prep services for state exams, which was almost insignificant three years ago, is now a booming $50 million arena dominated by familiar names such as Kaplan, The Princeton Review and tutoring powerhouse Sylvan Learning Centers, which last year launched a $900 test-prep course for students as young as those in third grade. These testing giants have been joined by hundreds of new, small-time firms that often have little to recommend them beyond their own breathless promises of higher scores. The demand will only grow with...
...taking tips ("Many problems can be solved without much calculating") throughout 36 different textbooks published by McGraw-Hill. In the summer of 2000 it launched Homeroom.com an online bank of more than 120,000 practice questions, which helps teachers pinpoint their students' strengths and weak spots. Like its competitor Kaplan, The Princeton Review offers workshops to help teachers tailor their daily lessons to state exams. The firm's latest offering: a $1,950 primer for parents on test-taking skills that, among other things, instructs them to serve an extra-large breakfast on test day because "it's better...
...Jane and Jim Kaplan, a retired real estate broker and an electronics-company owner, both in their 60s, the importance of friendship hit home when they were considering relocating from Wayne, N.J., to one of several locales with appealing climate and recreational opportunities. "When push came to shove and we really thought about it," Jane recalls, "we felt we should go somewhere where we had close friends." Two years ago, the couple moved to the Governor's Land near Williamsburg, Va., a residential community, to be near Ginger and Herb Knapp, friends since their student days at the College...