Word: kapp
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Dates: during 1930-1939
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...real upswing came in 1934 when two things happened: 1) RCA began to remember and worry about its long dormant record business; 2) a brand new concern, Decca, entered the field with a sheaf of fresh ideas. Dapper, bespectacled Jack Kapp and his codirector, Edward R. Lewis, had long contended that what the country needed was a good 35? record (standard prices had previously ranged from 75? to $2). Signing up big names in the popular field (biggest: Crooner Bing Crosby-see p. 50), Decca put this contention to the test, and sales began to skyrocket. Today, the five-year...
Ninety-five per cent of its output consists of the 35? popular discs advocated by President Kapp, and Crooner Crosby sells about 2,000,000 of these a year, a post-Caruso record record...
Today Sam and Bill and Louis Kapp, a young laundry worker who was their first salesman, have 225 employes, by next month's end will have 300 working three shifts. Over the boards, six draftsmen and eight designers wield pen and T square turning out drawings for scale models of most U.S. military and commercial airplanes in the air today, as well as many a foreign model. Comet has 6,000 dealers, 20 full-time salesmen, a branch and salesroom in Manhattan. Its models, ranging from the Dawn Patrol Fleet (retail price: five for 5?) to the Comet Clipper...
...Louis Kapp is president, looks after the sales of Comets, edits the Comet catalogue (5?), is proud of Comet's line which, besides modern tricycle landing gears, includes accessories, model engines ($9.95 to $21.50), propellers (Comet produces 90% of the props used by the U.S. model business). Sam Goldenberg is vice president, directs the factory. Bill Bibichkow is treasurer and directs model design. He is proudest of Comet's crack designer, 26-year-old Carl Goldberg, who won five of the six first places in the National Aeronautic Association model contest at Detroit last month, brought three cases...
...with him Tommy Dorsey, Art Shaw, Larry Clinton, Sammy Kaye, and Dick Todd to form a new record company to be known as Discs Incorporated. General feeling in the industry is that this will seriously impair the Victor line, observes pointing to the atrophy of Brunswick records after Jack Kapp left in 1934, taking Guy Lombardo, Casa Loma, the Dorsey brothers, and other along to form Decca Records...