Word: kapp
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When Jack Kapp was recording master for Brunswick, he used to roam the South looking for new hillbilly quartets, jug bands, spiritual singers, colored jazz outfits and blues shouters to add to Brunswick's list. Jack Kapp not only has big, useful ears, but kind eyes and a soft heart. When he returned to Chicago with his recordings, so depressed would he feel about the underprivileged folk among whom he traveled that it would take two or three nights listening to the Civic Opera before he felt right again. For Mr. Kapp understood Beethoven as well as 3-woogie...
...Jack Kapp founded Decca, and it was not long before his musical catholicity began to pay off. A considerable talent for salesmanship helped...
...Later it was rumored he had spied for both the Allies and Germany. He made his way to the U. S., was extradited to England, where he was convicted of forgery, imprisoned until the war's end. Then he went to Germany, helped in the abortive Kapp Putsch...
...real upswing came in 1934 when two things happened: 1) RCA began to remember and worry about its long dormant record business; 2) a brand new concern, Decca, entered the field with a sheaf of fresh ideas. Dapper, bespectacled Jack Kapp and his codirector, Edward R. Lewis, had long contended that what the country needed was a good 35? record (standard prices had previously ranged from 75? to $2). Signing up big names in the popular field (biggest: Crooner Bing Crosby-see p. 50), Decca put this contention to the test, and sales began to skyrocket. Today, the five-year...
Ninety-five per cent of its output consists of the 35? popular discs advocated by President Kapp, and Crooner Crosby sells about 2,000,000 of these a year, a post-Caruso record record...