Word: kappa
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Dates: during 1980-1989
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That's where the boys from Delta Kappa Epsilon were basking in the glory of the prank that interrupted the action on the field, grabbed national attention and took four years to plan...
Vitale now is moving quickly into the U.S. market. The American track and field team will compete in the 1984 and 1988 Olympics in Kappa Sport-brand attire made by his company. Kappa was also a sponsor of this year's New York City Marathon. A Kappa warehouse in North Carolina distributes the firm's products throughout North America...
...Vitale started his Kappa athletic-wear line of products and began sponsoring Juventus, Turin's internationally known professional soccer team. It was the first Italian soccer team to have a commercial sponsor. The Kappa name became so widely known through the Turin team that Vitale was soon able to sell licenses to produce the clothing outside Italy. The athletic events he sponsors now include marathons in London, Paris and Athens, as well as in New York City. In addition, such track stars as Edwin Moses and Sydney Maree run in Kappa clothing and appear in the firm...
...company scored a major coup when it outbid West Germany's Adidas for the right to sponsor the U.S. track and field team from 1981 through 1988. Vitale is paying $8.2 million to the team to outfit the American athletes in exchange for the right to proclaim Kappa a team sponsor. Kappa will furnish the team's competitive attire, while Levi Strauss, the U.S. Olympic team's overall clothing sponsor, will provide the track and field athletes with such items as presentation suits to be worn on the victory stand. The arrangement, says Vitale, has already paid...
Bowdon Prize; room 13: Student to Student. Junior Phi Beta Kappa, Secretary House Comm. Summer School Proctor...