Word: kappele
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...telephoned with such enthusiasm in the first quarter that it helped American Telephone & Telegraph raise its per-share earnings from $2.76 last year to $2.81. The Bell System, announced President Fred Kappel, added about 725,000 new telephones in the quarter, 66% more than in the first three months of 1958. The telegraph wires were also humming; Western Union announced a first-quarter profit of 55? a share...
With energy, enterprise, and a knack for learning fast, Kappel conquered 14 jobs to reach the rank of vice president of Northwestern Bell in 1942. Then came a call to New York, where his mettle was tested in a variety of jobs in operating and engineering. He did so well that in 1954 he got the second biggest job in the Bell System: president of Western Electric. In 1956, to no one's surprise, he was tapped for A. T. & T.'s top job to succeed Cleo Craig...
Boss for the Boss. Kappel lives modestly for a man of his position and salary ($200,000 a year). He dresses conservatively, usually in blue serge suits. His modest four-bedroom house in Bronxville, N.Y. is distinguished only by its six telephones, which cost him nothing. He and his wife, a University of Minnesota girl, have two daughters. An elder of the Dutch Reformed Church, Kappel does not smoke, drinks rarely-but can play shirtsleeve poker (a quarter a raise) with the best...
...Kappel is a demanding boss, but he softens visibly when he talks about the public-which he still considers his boss. "If anyone needs to be sobered up about his responsibilities in this job," he says, "he just has to realize what kind of people own stock in A. T. & T. Half of them are women, and many are widows. They depend on this thing...
...frequent use of the long-distance wires to call Granny (three or four kids are usually pictured waiting to get on the line-and they usually do). "There are still elderly people who worry about when their three minutes are up," says Fred Kappel happily, "but young -people pay no attention...