Word: karan
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Dates: during 2000-2009
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...lost its style. It didn't have any edge," says Laird, who broke into the art-directing business working for Peter Arnell and then Donna Karan. Customers were fleeing too. In the 27 months before Laird's arrival, the Gap had suffered consecutive same-store sales declines and had alienated core customers with products that were deemed too trendy. Laird's big idea was to bring the advertising back to its roots, taking the images out of the studio and putting them into everyday life. Already Gap's same-store sales for the four-week period ending Aug. 2 were...
...with so much influence--Donna Karan and Nautica are still clients--Laird is remarkably humble. A native of Nacogdoches, Texas, he studied architecture in college but ended up with a degree in marketing. After following a girlfriend to New York City, Laird found a job selling shoes at Bergdorf Goodman, where he met adman Arnell. And, well, you know the story: resume, junior-account-executive job. Now Madonna and Missy. What next? "We're only just beginning," Laird says. "We have so much more work to do." --By Kate Betts
...teamed up with 50 Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic shifts in fashion, are siphoning some adrenaline from Hollywood by putting celebrities in their ads: Cate Blanchett for Donna Karan, Adrien Brody for Ermenegildo Zegna, Christina Aguilera for Versace...
...That she's a real woman, she just had a baby and she's out there every day doing what she's passionate about are all things I can relate to so closely," says Karan of her stark, sci-fi-inspired fall campaign starring Blanchett...
...cohort that has proved highly susceptible to displays of status. "Having a baby now is like having a country house or an SUV," says NPD's Cohen. Those intent on having the best-dressed child on the playground can swathe their offspring in such luxury labels as Burberry, Donna Karan and Versace, all of which offer clothes for the teething set. Sales of these brands, however, make up a small part of the market. More popular are somewhat lower-priced though still recognizable name brands like Liz Claiborne and Tommy Hilfiger and mid-priced stalwarts Old Navy and Gap. Additionally...