Word: karens
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Humor is another tactic. Philip Morris has launched a campaign for Benson & Hedges that satirizes the nation's ongoing antismoking fervor. In the new / ads, smokers puff away on rooftops, window ledges and even airplane wings. The tag line: "The length you go to for pleasure." Karen Daragan, manager of media programs for Philip Morris U.S.A., calls it "our empathy campaign." Says she: "It makes smokers feel like they're not alone out there, and they're not the bad guy -- that they are 50 million strong, and they should be able to enjoy a cigarette in public places...
Senior pitcher Karen Drill was named Pitcher of the Week for the second time in three weeks. She had four of the Tigers' seven wins this week, highlighted by her first no-hitter against Yale...
...received more than 100 letters and 200 phone calls, the majority supporting the flogging. In a society where vandalism is a daily occurrence and public property is constantly defaced by grafitti, Fay's punishment seems an easy solution to a vexing problem. As one man told reporter Karen De Witt of The New York Times, "If you've ever had your antenna ripped off your car, you can sympathize with the Government of Singapore...
Photography: Julia Richer (Associate Editor); Eleanor Taylor, Karen Zakrison (Assistant Editors...
Photography: Julia Richer (Associate Editor); Eleanor Taylor, Karen Zakrison (Assistant Editors...