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...Perhaps Bush is more easily explained. Maybe his certainty is a marketing strategy. Clearly, the President and Karl Rove believe that Americans want a strong, God-fearing, plainspoken leader who doesn't burden them with complexities. That was certainly true in the recent past, as the nation wafted through an unprecedented period of affluence. It may still be true. The President's poll ratings remain buoyant, despite ample evidence in recent weeks that his Iraq policies are trending toward disaster...

Author: /time Magazine | Title: Does Bush Really Get Us? | 4/25/2004 | See Source »

Both Bush and Kerry face a basic political decision: whether to speak to the nation or preach to the choir. The urge to preach may be overwhelming. The number of undecided voters is minuscule, about 5% in most polls. Activists in both parties--Karl Rove and Howard Dean, for example--argue that the surest path to victory is to stoke the base, keep the partisans engaged and angry, and deal with those wimpy undecideds by tearing down the opposition with negative...

Author: /time Magazine | Title: How to Win Over A Nation Of Partisans | 4/12/2004 | See Source »

...apparel actually play in it. "Golf is more than just a practical sport now," says Marshal Cohen, chief analyst at the NPD Group. "People are buying golf clothes for multiuse, as a way to make casual clothing dressier." So it makes sense that fashion designers like John Galliano and Karl Lagerfeld are also getting into the game with funky golf-apparel lines that are not just for the fairway. At Christian Dior, Galliano--who has never picked up a club in his life--has created a line of offbeat golf clothing and accessories, including a pink-and-yellow Argyle-patterned...

Author: /time Magazine | Title: High Fashion Hits the Fairway--and Scores | 4/5/2004 | See Source »

Greenberg said the political strategy of President Bush, as directed by chief political adviser Karl Rove, is to excite the conservative base on key issues and use select initiatives to reach out to certain targeted groups. He said tax cuts, farm subsidies and aggressive positions on social issues such as abortion and gay marriage are specifically directed at business interests, rural voters and white evangelicals—three key elements of the base. He said Bush administration policies on education, immigration reform and prescription drugs are designed to capture votes from suburban women, Hispanics and seniors, respectively...

Author: By Kenneth D. Schultz, CONTRIBUTING WRITER | Title: Pollster Urges Nonpartisanship | 3/22/2004 | See Source »

...some Bush loyalists, the past several weeks of trouble are simply a matter of sluggish reaction to quickly changing news cycles. For others, the shortcomings of the campaign revolve around chief political strategist Karl Rove and whether the President's top political mind is distracted, trying to do too many jobs in running both a campaign and the White House political operation. "Even in his superhuman mode, he can't be taking on John Kerry and vetting the manufacturing czar," says a former senior Administration official...

Author: /time Magazine | Title: Raising the Volume | 3/22/2004 | See Source »

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