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...more difficult to stereotype. A woman who checked the "Hispanic" box on her census form could easily prefer Vogue magazine to Latina. "Not only is the world less homogeneous today, but even in the past, we assumed the world was more homogeneous than it actually was," says John Karlson, senior vice president of strategic development at Martin/Williams, an advertising agency based in Minneapolis, Minn. "People's identities are much more wrapped up in their hobbies, sports teams, political affiliations and attitudes toward the media, which radically affects the way marketers should approach them. If you don't go way beyond...

Author: /time Magazine | Title: Marketing: Sell It to the Psyche | 9/15/2003 | See Source »

...doubles, the Bulldog's team of Thomas Dupree and Dan Healey beat freshmen Mike Passarella and Elliot Weiss, 8-4. At the No. 2 spot, the No. 33 ranked doubles team Matt Ballay and Mattias Karlson duplicated that result for the Bulldogs, triumphing over sophomores Thomas Blake and Philip Tseng...

Author: By Connor Schell, | Title: Mississippi State Ousts M. Tennis, 4-1 | 5/20/1996 | See Source »

...Kris Karlson, the first American to win two gold medals at the world championships, will also be on hand...

Author: NO WRITER ATTRIBUTED | Title: For Crews, It's More Than a Party | 10/21/1989 | See Source »

Club singles-women--1, E. Kennelly, Unaffiliated, 21:46.07; 2, K. Karlson, Williamstown B.C.; 3, M. Lane, Riverside Boat Club...

Author: NO WRITER ATTRIBUTED | Title: 22nd Head of the Charles Results | 10/20/1986 | See Source »

...Roger A. Karlson Irvine, Calif...

Author: /time Magazine | Title: Letters: May 28, 1984 | 5/28/1984 | See Source »

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