Word: karma
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Dates: during 1970-1979
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...KARMA COLA by Gita Mehta...
...introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...Americans who have flocked to the Indian subcontinent in search of enlightenment, cheap dope and, like the Californian who turned her sadhana into a course on "inner environments," opportunity. As reckoned by the Hindus and Gore Vidal, this dark, chaotic age of Kali seethes with confusions, corruption and misapprehension. Karma, for example, a rather severe concept of determinism, has been turned into a metaphysical jelly bean by hippies, shopping-center swamis and jet-lagged gurus. "Karma," writes Mehta, "is now felt as a sort of vibration and Krishna is a doe-eyed pinup...
...other intelligent prisoners, had a routine. He could con intellectuals and other innocents on the outside who tend to be fascinated by violent criminals-literate ones-in the same way that Gladstone was fascinated by prostitutes. Gilmore used words like "tautologic" sometimes. He had a line about reincarnation and karma, which he ran on his girlfriend Nicole. Quite cold-bloodedly, Gilmore murdered two defenseless men-a motel clerk and a law school student working as a gas station attendant. He also made repeated efforts to persuade Nicole to commit suicide in order to join him in the great beyond...
...point of meditation is to add new thoughts, not rearrange the old ones, Chitrabhanu says. He adds young people are much better at meditating and accepting the idea of karma than older ones. They are the key to solving the world's problems, because they have the zeal to do it. Older people, more set in their patterns of thinking, lack the energy, enthusiasm and time to change the course of their lives...