Word: karmen
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Dates: during 1980-1989
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...field dominated by scare tactics, Evans held to an affirmative theme. He committed $400,000 of his own money and recruited Steve Karmen, composer of the / Love New York theme, to donate the jingle. Get High on Yourself would ask "drug-free American heroes" to talk about the pleasure, and glamour, of life on a natural high. Just as important, during the 6-hr, taping of the commercials, the "heroes" would mingle with a racial rainbow of youngsters...
...million copies of I'd Like to Teach the World to Sing in 1971, while a slightly different version-Coca Cola's I'd Like to Buy the World a Coke-was saturating the air waves free. Some tunes are adapted from classics. Some, like Steve Karmen's I Love New York, are endlessly repeatable four-note phrases. Last year New York Times Music Writer Edward Rothstein confessed that he found it easier to remember musical childishness like American Airlines' "... doing what we do best" than any Brahms piano quartet...