Word: karp
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Dates: during 1980-1989
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...commercials for digestive aids, denture creams and other products aimed at elderly consumers. But last year, when researchers at Grey Advertising examined thousands of TV commercials and print ads in a study of the mature market, they concluded that people 50 and up were "the invisible generation." Says Richard Karp, 59, executive vice president of creative services for Grey: "We discovered that a 'Methuselah Syndrome' governed the lives of people in ads. They went straight from the cute 20s to creaky old characters in their late 70s, most wearing wacky clothes. There were very few people in their...
Advertisers admit that they woke up just in time. The baby boomers who shook up marketing themes 25 years ago are fast approaching middle age. Says Karp: "We'd better get our act together. In five to seven years, the boomers will begin to join the over-50 crowd." When it comes to portraying energetic oldsters, advertisers have only begun to kick up their heels...
...first wave of 1983 travelers is already home, and they are mostly delighted by the hospitality, the bargains and the rare attractions they were offered. Ronald and Sandra Karp of Belmont, Mass., who spent their June vacation in Florence, Rome and Venice, were deeply impressed by "unbelievable" low-priced meals. After all the warnings they heard about purse snatchers, says Ronald, "we were paranoid by the time we got there. But the Italian people were warm and friendly, and nobody cheated us." Many returning tourists babble of the bargains to be had in European stores; on goods ranging from Armani...
...would like to thank The Crimson for Andrew C. Karp's good article in the September 28th issue, describing our situation vis a vis Harvard Real Estate (HRE). We would, however, like to point out one important fact which was missing in the article and which was the main reason for our surprise and outrage...
...against gays and because old, rich and powerful alumni are notorious for their opposition to University support for gay-related activities. And as you know, we already have the Faculty Council on our side. Please write back, Director; we are awaiting your next instructions. Your faithful servant. Andrew C. Karp...