Word: karp
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...Night Editors: Brian R. Hecht '92 Matthew M. Hoffman '91 Tara A. Nayak '92 Joseph R. Palmore '91 Philip P. Pan '93 Joshua M. Sharfstein '91 Joanna M. Weiss '94 Editorial Editor: Beth L. Pinsker '93 Feature Editor: Jonathan S. Cohn '91 Sports Editor: Andrew M. Fine '91 Josie Karp '94 Business Editor: Sameer A. Chishty...
...Josie Karp...
News Editor for This Issue: Joseph R. Palmore '91 Night Editors: Eryn R. Brown '93 Jonathan S. Cohn '91 Joshua A. Gastonia '91-'92 Joseph R. Palmer '91 Eric S. Solowey '91 Editorial Editor: John L. Larew '91 Sports Editors: Josie Karp '94 Michael R. Grunwald '92 Peter I. Rosenthal '93 Michael D. Stankiewicz '90-'91 Photo Editor: Michael F. Koehler '92 Business Editor: Raymond B. Nomizu '91 Copy Editor: Laura A. Dickinson...
...Josie Karp contributed to the reporting of this story...
Advertisers admit that they woke up just in time. The baby boomers who shook up marketing themes 25 years ago are fast approaching middle age. Says Karp: "We'd better get our act together. In five to seven years, the boomers will begin to join the over-50 crowd." When it comes to portraying energetic oldsters, advertisers have only begun to kick up their heels...