Word: kartofel
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Dates: during 1990-1999
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Sixteen-year-old Nadya Vanova listens intently as a customer orders a Big Mak, kartofel-fries and an ice-cream koktel, or milkshake. After punching the order into one of 29 computerized cash registers, she nods and says, "Thank you. Please come again." But assistant manager Sergei Skvortsov, 25, shakes his head unhappily as he observes her trial run. "Nyet," he tells the nervous trainee. "Try again. You must look each customer in the eye and smile...
With the Big Mak, kartofel-fries and a koktel priced at about 5.5 rubles, or twice the cost of a meal in a state-run cafeteria, McDonald's must pitch its fare to higher-income patrons. Even so, one thing about the new McDonald's may be familiar to the Soviets: long lines...
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