Word: kastor
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...pounds in 28 days without dieting. Last week, after a 13-week trial in a Brooklyn courtroom, a federal jury found the producer, Manhattan's Drug Research Corp., its president and its advertising agency guilty of conspiring to defraud the public. The judgment against the ad agency-Kastor, Hilton, Chesley, Clifford & Atherton, Inc.-was the first ever made against an agency for promoting a fraudulent product. The decision could result in fines and imprisonment for Drug Research's president and fines against the ad agency on 41 separate counts...
...Kastor, Hilton's ads, the Government had charged, featured a "doctored" laboratory report that cited false weight losses, used as "before" and "after" examples TV models who had crash-dieted away pounds supposedly pared off by Regimen. The agency ignored Federal Trade Commission complaints that Regimen, which sold at $3 and $5 for a box that cost as little as 300 to make, was ineffective as a weight reducer without dieting...
...Kastor, Hilton protested that the decision "thrusts upon advertising agencies new and costly responsibilities," announced that it would appeal the verdict. Norman B. Norman, president of Norman, Craig & Kummel Inc., spoke for many admen when he said that ad agencies "don't consider our chore to be policemen" over their clients' claims. Norman also said, however, that "there is no defense for this kind of advertising," added that it "is simply not true" that most clients want to deceive the public...
Last week a New York grand jury brought in a 134-count information for false advertising and conspiracy against Regimen's manufacturer, 48-year-old Mail-Order Medicine Man John Andre (real name: John Andreadis). Also cited was Regimen's advertising agency, Kastor, Hilton, Chesley, Clifford & Atherton, Inc. District Attorney Hogan charged that, unknown to the public, four of-the TV performers were on rigid diets, that many took dehydration drugs and medical treatments to lose weight quickly, and that at least one required treatment for malnutrition at the end of the course...
Last week a little group of people got together in Manhattan in an atmosphere of unaccustomed awe. They were friends of James Joyce-Editor Eugene Jolas (transition) and his wife; Poet Padraic Colum and his wife; Robert Nathan Kastor, brother of Joyce's daughter-in-law; others. Fortnight before, a terse cable had announced that the author of Ulysses and Finnegans Wake was dead in Zurich. Joyce's friends were forming a committee to aid his widow, daughter...