Word: katalyst
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...grandly coordinated, $150 million Inauguration, celeb power couple Ashton Kutcher and Demi Moore released a video full of their Hollywood friends and colleagues pledging to Obama to "be the change" that so many want to see with his incoming Administration. Backed by MySpace and Kutcher's production company Katalyst Media and directed by Moore, The Presidential Pledge features a bevy of instantly recognizable faces (Moore, Kutcher, Cameron Diaz, Sean "Diddy" Combs), some you-look-familiar faces (Joel Schumacher, Kenna, Bryce Dallas Howard) and some, well, pretty forgettable faces (Kevin Zegers, Brittany Snow, Matt Dallas). And while...
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