Word: kateandashley
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...Ashley Olsen. At 17, the twins have 34 years of show-biz experience between them, from their debut on the sitcom Full House at the age of 9 months. Since then they have starred in and helped supervise dozens of direct-to-video films and fronted the mary-kateandashley brand of fashions, cosmetics and cell phones. Their earnings last year topped $1 billion. When they turn 18 next month, they will take official control of a company worth more than the gross national product of Mongolia. That should keep them busy in the fall, when they acquire--sorry, enter...
...strategy that has paid off: the mary-kateandashley brand is the fastest-growing fashion line for tweens (ages 6 to 12) and teens in the U.S., racking up at least $400 million in sales at Wal-Mart last year. With low-priced apparel flying off the shelves in select stores in Canada, Britain, Australia, New Zealand, Mexico and France, and a billion-dollar empire that includes apparel, accessories, fashion dolls, videos and DVDs, the Olsens are among the most powerful women in fashion. Their personal fortunes are estimated at $150 million each--and they don't turn 18 until June...
...considered lower quality, the Olsen twins have established a brand separation that allows them to avoid the Wal-Mart impact." Within six months, stores in Japan, Germany, Israel and probably Korea will carry their lines. In the U.S., the teen lines are expanding with more sophisticated styling. Freestanding mary-kateandashley stores are being considered for Los Angeles and New York City, where the girls will be attending New York University. "Our goal is to keep our clothes fashion forward but age appropriate and affordable," says Mary-Kate. Fendi for everyone? Not!!!!! --By Jeanne McDowell
...mary-kateandashley...
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