Word: kathwari
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...commerce, says analyst Baugh. "They have a very sophisticated customer base and an established brand name," he says. Ethan Allen is also unique among furniture retailers in that its prices are consistent nationally, and the company manufactures 90% of its own products. For all these reasons, CEO Farooq Kathwari suspected that e-commerce might be a good...
...realized that e-commerce is an attitude of doing things faster, being more accurate, having better technology," Kathwari says. "I saw that it could improve every element of our business." But first Kathwari had to finish a four-year project to integrate the computer systems at all Ethan Allen stores, 70% of which are privately owned. He also needed to convince store owners that they wouldn't be hurt by the new site, which he will do by crediting a fraction of each online sale to the Ethan Allen store of the customer's choice. Now that the site...
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