Word: kats
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...understand Brabeck's strategy of cost-efficient global growth, unwrap a Kit Kat. Nestle acquired the chocolate-covered wafer bar in 1988 when it bought Britain's Rowntree. Today it's a $1 billion business, says Patrice Bula, head of the chocolate division at Nestle headquarters, and the company is pushing Kit Kat as its answer to the Mars bar, the world's most popular candy. Last year Nestle started producing Kit Kats in Russia and Bulgaria for Eastern Europe. A Latin American launch is slated this year. Kit Kat is already selling briskly in Japan, Australia and India...
Unlike Coca-Cola's, Kit Kat's formula is different almost everywhere. A Russian Kit Kat is a fraction of an ounce smaller than a Bulgarian one, and the chocolate is coarser and not as sweet as that in a German Kit Kat. In Japan, strawberry-flavored Kit Kat is all the rage. Each of these product variations is the result of thorough market research on local tastes. "There is no global consumer for the food-and-beverage business. This is a deep belief we have," Brabeck says...
...just frustrating that [Maisonet] made a great play.”Maisonet also hurt the Crimson with her bat, as she drove in the only run of the game in the fifth inning. McIntosh and Madick had exchanged zeroes until the bottom of that inning when freshman catcher Kat Smith led off with a walk and was pinch run for by Shane Pais. The next two Great Danes sacrificed Pais to third, bringing up Maisonet. The junior singled through the right side to score Pais with what would prove to be the game’s only...
...plot moves along, the realities of German life outside the Kit Kat Klub become more apparent, and the second act is accordingly much grimmer. Aspiring politician Ernst Ludwig (Daniel V. Kroop ’10) becomes the face of the growing Nazi party; as he rises, both the relationships that developed in the first act fall apart...
...story depicts an American novelist, Clifford Bradshaw (Zachary B.S. Sniderman ’09), and his doomed love affair with Sally Bowles, one of the main dancers at Berlin’s Kit Kat Klub, where the party never stops and the women wear as little as possible. Most of the first act takes place here, but a concurrent subplot involves an equally doomed love affair between Bradshaw’s landlord Fräulein Schneider, played by Carolyn A. McCandlish ’07, and her tenant, Herr Schultz (Quincy Ellis...