Word: katzenberger
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Dates: during 2000-2009
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...Like some supersequel - Freddy vs Jason or Alien vs Predator - that never bothered with any setup episodes, Monsters vs Aliens bursts onto the screen this weekend. Onto it and out of it, for this latest concoction from the tummlers at Jeffrey Katzenberg's DreamWorks shop is being tub-thumped as the first feature-length animated movie to be conceived as a 3-D spectacle (not just converted to the format). As such, it's zazzy and colorful, its creatures no less graphically plausible for seeming like they're ready to leap into your lap. (See pictures of animated movies...
...this economy, will people spend as much as $15 a ticket for a movie? Katzenberg is optimistic, pointing out that consumers are cutting back on everything but cheap entertainment. "The movies have been the greatest beneficiary of this," he says. "So to offer a new, exciting premium version of a bargain will be a big winner...
...cyan cellophane lenses (similar to but somewhat different from what you see in this magazine). As just about everyone knows, old-school 3-D was less than awesome. Colors looked washed out. Some viewers got headaches. A few vomited. "Making your customers sick is not a recipe for success," Katzenberg likes...
...digital projectors, alternating the two views of each frame 144 times per sec.--fast enough to achieve stereovision. The new system uses polarization, rather than color-coding. Gone are the completely cheesy cardboard glasses, replaced with slightly less cheesy disposable plastic-frame glasses that have gray lenses. "Someday," predicts Katzenberg, "people will buy their own movie glasses, which they'll take to the movies--like people have their own tennis rackets...
...happened: 3-D theaters reported three to four times the box-office gross as those that showed the 2-D version. (All 3-D movies can easily be stepped down to 2-D and are typically shown in both forms.) That was the jump start digital 3-D needed. Katzenberg predicts that more than 2,000 theaters will be 3-D-ready by this week. (See the top 10 movie performances...