Word: katzenberger
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Dates: during 2000-2009
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With the release on March 27 of Monsters vs. Aliens, Jeffrey Katzenberg, the head of DreamWorks Animation SKG, is betting the future of his studio on digital 3-D. While he's not the first to embrace the technology, he has become its most vocal evangelist, asserting that digital 3-D is now good enough to make it--after sound and color--the third sea change to affect movies. "This really is a revolution," he says...
Over the past few years, Katzenberg has repositioned DreamWorks as a 3-D-animation company. From Monsters on, all its movies will be made, natively, in 3-D. (Many animation studios create the 3-D effect in postproduction.) That's a pretty big commitment since 3-D involves even more computer power than usual. The DreamWorks crew invokes "Shrek's law," which holds that every sequel takes about twice as long to render--create a final image from models--as the movie that preceded it. Authoring the movie in 3-D effectively doubles the time called for by Shrek...
...Katzenberg says going 3-D adds about 15% to his costs--which is nothing compared with the profits studios anticipate as the digital transformation takes hold. Digital 3-D movies usually gross at least three times as much as their flat-world counterparts--thanks in part to the higher ticket prices and longer runs they garner. Another benefit: 3-D films are far more difficult for digital-camera-toting moviegoers to pirate. (See pictures of movie costumes...
Some of the famous names listed include CNN's Larry King, the family trust of Jeffrey Katzenberg, and New York Mets owner Fred Wilpon. The list also shows massive duplication in some accounts. One victim, for example, "Melvin Marder CPA," appears more than 250 times, while another, "Sosnick Bell & Co.," shows up more than 700 times. Sterling Equities is listed close to 200 times...
...Katzenberg said Super Bowl viewers could still enjoy the commercials without the glasses: "If you don't wear 3-D glasses and you have three beers, it'll look like everything else you're looking...