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...smaller scale, of the journalistic task of reporting on such a company start-up. To assemble this week's cover story on the new Hollywood studio DreamWorks SKG, Time fielded a gifted crew to keep pace with the vision and entrepreneurial energy of DreamWorks' Steven Spielberg, Jeffrey Katzenberg and David Geffen--our own "dream team...

Author: /time Magazine | Title: To Our Readers, Mar. 27, 1995 | 3/27/1995 | See Source »

From the start, says West Coast bureau chief Jordan Bonfante, "the key was exclusive, firsthand access." Jeffrey Ressner, TIME's entertainment correspondent, was able to chat with Spielberg at his Pacific Palisades home. He interviewed Geffen in the record mogul's austere office. And he was with Katzenberg from the producer's trademark dawn breakfast meetings through his final business phone calls, way past the Letterman hour. Says Ressner: "While all three men were press-savvy, they opened up and seemed genuinely stoked about their new adventure together...

Author: /time Magazine | Title: To Our Readers, Mar. 27, 1995 | 3/27/1995 | See Source »

This old Britishism, a long-winded way to say "finally," is the mot du jour for Jeffrey Katzenberg and others in the burgeoning world of DreamWorks SKG, the company he created with director Steven Spielberg and pop-music potentate David Geffen. For their infant company, though, it is the beginning of the day--a gold sunrise of high finance and unprecedentedly high expectations...

Author: /time Magazine | Title: HEY, LET'S PUT ON A SHOW! | 3/27/1995 | See Source »

Consider that DreamWorks, which plans to make movies, TV shows, records, toys and computer software, has no film studio or recording studio, no products--indeed, no pedigree but its owners' resumes. No problem either, for Spielberg is the director of Jaws, E.T. and Jurassic Park; Katzenberg supervised the glorious revival of animated features while at the Walt Disney Co.; and Geffen has made stars of the Eagles, Guns N' Roses and Nirvana on records, Tom Cruise in movies and some singing cats on Broadway. So the brand name SKG had a certain allure for investors. Come on in, the Dream...

Author: /time Magazine | Title: HEY, LET'S PUT ON A SHOW! | 3/27/1995 | See Source »

...Pollock may slip into melancholia: virtually all Universal's megamovies of the past 20 years-including Jaws and Hollywood's all-time champ, E.T.: The Extraterrestrial-were directed or produced by Steven Spielberg, who last fall decided to form an independent multimedia company with fellow Poo-Bahs Jeffrey Katzenberg and David Geffen...

Author: /time Magazine | Title: THAT SINKING FEELING | 2/20/1995 | See Source »

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