Word: katzenbergers
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Conspicuously absent from the bitter end were Pop's architects: Spielberg, Howard, DreamWorks pals Jeffrey Katzenberg and David Geffen and Howard's partner Brian Grazer. Pulling the plug and skipping the farewell party were among the few things in Pop's short and troubled history that found all five in agreement. "Thank God I've got another occupation," says Grazer. "I love going from foxhole to foxhole in movies and television, but the Internet space is Vietnam...
...within also helped bring down Pop--a catalog of cluelessness that would make a classic how-not-to business book. Kenneth Wong, who had no Internet experience but oversaw cruise-ship attractions and theme-park rides as Imagineering head for Disney, was put in charge of the site by Katzenberg. Other executives were plucked from the world of multimillion-dollar budgets and told to produce shorts for $10,000. Personal favors were rife: one staff member says Steve Martin got a budget-busting $100,000 for projects, including Gwyneth and Me, a comedy short about his attempts to have...
Keenly aware of the critical roasting they would get, the fathers of Pop decided to bail out before drowning in red ink. Says Katzenberg: "Everyone in this space is blindfolded and trying to pin the tail on the donkey." The final ignominy came when indie start-ups iFilm and Atom Films negotiated to buy Pop, but no deal materialized. And so Pop was laid to rest, its tombstone a warning to all those in Tinseltown who would jump on the Internet without first understanding it. If Spielberg and Howard own the story rights to Pop's internal wranglings, however, they...
...first hour, it became difficult to find reasons to be in the bathroom. I grew so self-conscious after the first seven minutes at the urinal that I began to mutter things like "My bladder is as full as the guest list at the Vanity Fair party" and "Katzenberg makes...
Michael Eisner says he may have called Jeffrey Katzenberg a "little midget...