Word: katzenbergers
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...magical" air and keep the budget at a bearable $30 million. The final decision was radical: to shoot the picture in seven primary and secondary colors that would define the characters and story while adding a unique visual humor. "Love it or hate it," Disney movie boss Jeffrey Katzenberg kept saying, "Dick Tracy will look unlike any movie you've ever seen...
...phone lines buzz with the sound of moguls offering congratulations or condolences based on industry polls of Friday-night receipts. With so much money at stake, this summer's calls could be highly emotional. "There are a number of films that can do $100 million or more," says Jeffrey Katzenberg, chairman of Disney Studios. "But you can't look for another Batman; that's a fool's mission. There will be triples and home runs, but probably no grand slams...
...multipicture deals. Midler went on to star in Ruthless People (revenues: $72 million) and Outrageous Fortune ($53 million). Dreyfuss appeared again in Stakeout ($66 million) and Tin Men ($26 million). Robin Williams, who had made two bombs at other studios, hit big with Good Morning, Vietnam. Says he: "Jeffrey ((Katzenberg)) picks people in neutral, stalled between phases, and tries to find the right vehicle for them. There's a joke going around that he hangs out outside the Betty Ford Center." But besides recruiting the down-and-out, Katzenberg lures established stars by offering them Hollywood's big opportunity...
...film projects, rather than buying packaged deals from agents at high markups. After picking a story, the Disnoids go bargain hunting for the rest of the pieces. Suddenly chic, Disney now uses its prestige instead of its poverty as an excuse for eliciting better deals. Says Richard Frank, Katzenberg's No. 2 man: "We have the money, but we won't pay retail." The average Disney film during 1987 cost about $12 million to make, in contrast to Hollywood's $16.5 million average. Fully 22 of the 23 films made and released by the new Disney management have turned...
MOST MIRACULOUS TURNAROUND Disney, long in the box-office cellar, which has turned out a string of hits, including Outrageous Fortune, Stakeout and Three Men and a Baby, since Honchos Michael Eisner, Jeffrey Katzenberg and Richard Frank took over just three years...