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Word: kawaii (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...image, however distorted, apparently has wide appeal. Kazuhiro Nakajima, a spokesman for Yamato Mannequin, says his company began manufacturing black mannequins and arranged them in dancing poses after a study found that the design expressed "new sexiness, kawaii ((cuteness)) and fresh energy." Yamato made 100 of the figures before the Foreign Ministry called the firm's attention to a critical article about the mannequins in the Washington Post. The company stopped production. Sanrio Co., the manufacturer of a well-selling line of toys and gift items, followed suit. Its products included large-eyed dolls called Sambo and Hannah, and towels...

Author: /time Magazine | Title: Japan Prejudice and Black Sambo | 8/15/1988 | See Source »

...shuffling around the lines for the world's only Cinderella Castle Mystery Tour. A girl in a warm-up jacket that reads IT IS ARGUED THAT DOUBLE SUICIDE IS THE SUBLIME CULMINATION OF LOVE placidly sips melon juice. Nothing disturbs the clean blue air except high tinkling cries of "Kawaii!" (Isn't it cute!) "Look," coos an extravagantly chic young mother to her three-year-old son, dapper in black leather pants, while his leather-jacketed father records the scene on videotape. "Look over there at Mickey...

Author: /time Magazine | Title: Japan In the Land of Mickey-San | 1/11/1988 | See Source »

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