Word: kaye
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Dates: during 1980-1989
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Students log on the system with code names, and nicknames conceal their true identity D B. Kay, a freshman at Dartmouth, feels that "the anonymity is the nice part of it because it protects a person's social reputation." A regular user, he further notes that one's personality plays a more crucial role than physical looks in influencing one's chance to meet others...
...industry's hottest segment at the moment is skin-care products, with Dallas-based Mary Kay Cosmetics Inc. the growth leader: 1981 sales were $235 million, a 41% rise over 1980. Though the firm uses a direct-sales approach similar to Avon's, Company Founder Mary Kay Ash has concentrated almost entirely for the past 19 years on skin-care products, as opposed to cosmetics-style makeup. Consequently, the firm now finds itself in a timely and profitable mesh with the American healthand-fitness craze. The company has also built a large and loyal female sales force...
...economic misfortune is often a question of saving lives, a fact the President has ignored since taking office. While generals and planners were analyzing the performance of multi-billion-dollar weapons this summer and preparing budget requests, a bankrupt Ohio businessman named Antonio C. Garza took his wife. Kay, to make a new start in Texas. San Antonio police found the couple shot dead in the front seat of their car: Garza apparently killed his wife with a rifle before taking his own life. Near the bodies were bankruptcy papers, an empty wallet, and a note saying. "We came...
...Ford Motor Co., Thomas Watson of IBM or Ray Kroc of McDonald's, they "have great symbolic and mythic value within the cultures of their companies." Employees are proud to be connected with these magical figures, say the authors, and draw strength and courage from them. Mary Kay Ash, who overcame severe arthritis to found Mary Kay Cosmetics, uses that achievement to inspire her salespeople...
...cultural identity of a firm can range from supercharged overdrive to bureaucratic caution. At Tandem Computers Inc., a rapidly growing high-tech firm south of San Francisco, the work week ritualistically climaxes in Friday-afternoon company-sponsored beer busts in the company cafeteria. By contrast, Dallas-based Mary Kay Cosmetics seeks more of a frills-and-lace image. Each year, at lavish seminars, the top producers among the firm's virtually all-female sales force are awarded pink Cadillacs, diamonds and mink coats...