Word: kayser
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When a friend warned Paul Kayser, president of El Paso Natural Gas Co., that his blistering pace would one day make him "fly apart like a watch spring," the 68-year-old Kayser coolly replied: "Hell, when I die I'll run 15 years on momentum...
When Manhattan Hosier Abraham Feinberg stitched himself into control of the fraying Julius Kayser & Co. a year ago, the company's once-famous line of medium-priced lingerie, gloves and stockings had about as much sex appeal as sackcloth. Board Chairman Feinberg set out to woo the hard-to-sell, fashion-conscious college and career girl, hired top designers to turn out fetching new trifles, e.g., red "mambo" panties. He also revamped Kayser advertising to emphasize girlish glamour instead of spinstership thrift: "Be Wiser-Buy Kayser," its longtime slogan, became "You Owe It To Your Audience." When Kayser...
...same time, Feinberg started reaching out for other well-known lines, e.g., Catalina swimwear (which claims to be the world's biggest swimsuit maker), Fruit of the Loom hosiery. Last week, still pulling itself up by the garters, Kayser agreed to pay $13 million for Milwaukee's thriving Holeproof Hosiery Co. (1954 net: $1,157,984), one of the biggest U.S. lingerie and stocking manufacturers. The merger, Kayser's sixth in one year, will make it the world's largest producer of lingerie, stockings and women's accessories. Solidly in the black, after six years...
...Good Names. Kayser's quick climb, a one-year wonder in an ailing industry, is cut right to the pattern of rangy (6 ft. 4 in., 200 lbs.) 47-year-old Abe Feinberg's whole career. A hosiery salesman's son who went to work at 14 "cleaning 17 cuspidors a day for 17 underwear salesmen," Feinberg rose to be a cuspidor user in two years, quit his $75-a-week salesman's job when it interfered with his evening studies at Fordham Law School. He earned bachelor's and master's degrees...
...head of Hamilton Mills, a lucrative hosiery concern which then wholesaled its output to chain stores, Feinberg became convinced, in an era of overproduction, that hosiery manufacturers would need well-known retail names to survive, bought into Kayser and then Fruit of the Loom. Now, he says: "We have a sense of assurance that we will be accepted...