Word: kc
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...they want you, they’ll want what you’ve got,” stealth marketer KC (Lauren Hutton) counsels her employee (David Duchovny) in “The Joneses.” In this commentary on modern American consumerism, director Derrick Borte explores the consequences of taking this advice to the limit. The film, graced with an original premise, a talented and well-cast group of actors, and a clever, well-paced script manages to be ironically funny, genuinely touching, and disturbing all at once. Borte critiques American society, but avoids heavy cynicism by allowing characters...
Borte’s decision to cast Lauren Hutton as KC, the stylish, elderly marketing executive who periodically checks in on the Joneses, adds another dimension to the family dynamic. She takes on the role of the controlling grandmother, except that when she pesters Jenn about getting a boyfriend, it isn’t because she’d like to see her granddaughter happy, but because she wants to drive up sales...
...heading into or out of Afghanistan. Flights between Manas and Afghanistan employ Air Force C-17 and other military aircraft, while those from Manas to Europe use commercial airliners. Beyond its bus-terminal mission, it's key to airlifting supplies into and evacuating wounded troops from Afghanistan. Air Force KC-135 aerial refueling tankers are also based at Manas...
...KC: We’ve done brand strategy forever. Back in the day, a publicist’s job was to say, “You give me a product and I’ll get it attention.” But you can’t get a shitty t-shirt in vogue. We’re like the anti-PR PR company. Companies come to us for new brand strategy and reinvigoration or restarting. To call ourselves only PR is limiting...
...KC: Yes, but you don’t see people yelling at Obama saying he’s on the news too much. The more power you have, the more effective you are. It’s like Angelina. Look what she’s done for Cambodia. Or Oprah. You get more done...