Word: keebler
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...butter and peanut-butter products. Made at the Peanut Corp. of America's Blakely, Ga., plant on or after July 1, 2008, the products were not sold directly to the public but distributed to other food companies. Kellogg Co. has recalled 16 of its products, including items from its Keebler and Famous Amos labels, and said salmonella was found in some of its peanut-butter crackers. The outbreak, which may have contributed to six deaths, is unrelated to a 2007 peanut-butter recall by food giant ConAgra...
...complicated to talk about on the stump," says a Clinton adviser. But the way Clinton and Obama do talk about it makes green jobs sound too easy, like a federal employment program for Keebler elves. "These are real jobs, but it comes across as happy talk," says United Steelworkers president Leo Girard...
...shift in financial goals: instead of focusing on the number of pounds of product sold, executives started looking at performance in terms of dollars. As a result, the company put increased emphasis on more expensive items, such as Special K Red Berries and Raisin Bran Crunch. Also, Kellogg bought Keebler Foods (to add brands like Cheez-It and play on Americans' increasing tendency to eat on the go) and made tough calls to control costs...
...thrive through many small deals rather than the big one. The bottom line: no matter how far along you are in the process, always set a walk-away price. In one of the book's more colorful snippets, Kellogg CEO Carlos Gutierrez, while negotiating his $3.9 billion acquisition of Keebler in October 2000, offered $42 per share, said he had no more money and walked out of a New York City meeting room. That night he attended a Mets-Yankees World Series game "just to forget about the whole thing." Keebler accepted two days later. --By Sean Gregory
...from discounts and volume sales to value and a broader product line, including more expensive offerings. Now Mackay will get to run operations in more than 180 countries. He will also oversee growth of the company's snack division, begun in 2001 with the acquisition of the cookie company Keebler Foods...