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Word: keebler (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...every cook knows, tinkering with a favorite recipe can bring grunts of disapproval from family and friends. For a food company, such tampering invites an even greater disaster: plummeting sales. Today, though, food manufacturers are busily reformulating some of their most popular products. Early this month, Keebler became the fourth major company since last fall -- joining Pepperidge Farm, Kellogg and Sunshine Biscuits -- to announce a switch in ingredients. The change: replacing highly saturated tropical oils with less saturated fats...

Author: /time Magazine | Title: Health & Fitness: Cookies The Heart Can Love | 1/23/1989 | See Source »

...move, which affects such items as Kellogg's Cracklin' Oat Bran cereal, Keebler's Soft Batch cookies, Pepperidge Farm's Goldfish crackers and Sunshine's Hydrox cookies, is prompted by health considerations -- and rising consumer pressure. Manufacturers have long been partial to the balmy-sounding vegetable oils -- coconut, palm-kernel and palm -- mainly because they impart a nongreasy taste and texture and extend the shelf life of products. But they are also high in saturated fat, the prime booster of blood-cholesterol levels. Coconut oil contains 92% saturated fat, palm-kernel oil 86% and palm oil 51%. In comparison...

Author: /time Magazine | Title: Health & Fitness: Cookies The Heart Can Love | 1/23/1989 | See Source »

...There was nobody else involved, but [the incident] is under investigation," said Diane, Keebler, public affairs officer for the New York police...

Author: By Charles T. Kurzman, | Title: Adams House Sophomore Reported Dead in N.Y. | 3/22/1984 | See Source »

Police refused to confirm the identity of the man although Neumann's identification cards were the only ones on the body, Keebler said...

Author: By Charles T. Kurzman, | Title: Adams House Sophomore Reported Dead in N.Y. | 3/22/1984 | See Source »

...Duncan Hines label. The inaugural flavors are five varieties of chocolate chip-either plain or combined with butterscotch, almonds, mint or peanut butter-fudge. P & G has previously sold Duncan Hines cookie mix, but this is the company's first challenge to Nabisco and Keebler, the leaders in the $2.5 billion-per-year ready-to-munch-cookie industry. In its sales pitches, P & G asserts that it has developed technology to mass produce a cookie that is crispy on the outside, chewy on the inside and tastes more homemade than the bestselling brands...

Author: /time Magazine | Title: Cookie Monster | 1/31/1983 | See Source »

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