Word: keener
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...Chicago-based Northwest Industries. Goodrich waged a successful defense [TIME, May 23] that has become a classic in corporate tactics. But Northwest emerged as the largest single stockholder, with 16% of Goodrich's shares. That was a sufficient threat to spur Goodrich's chairman, Ward Keener, to make good on his promise in the heat of the takeover battle to "improve profit margins...
Goodrich's profits have lagged behind those of its prime competitors. Last year the company earned only 3.9% on sales of $1.1 billion, compared with 6% for the industry's most profitable major operator, Firestone. After Northwest's takeover attempt, Keener, who was paid $240,000 last year, allotted each of the divisions a profit target and rigorously trimmed back on money-losing operations. Last week, six days before Christmas, Goodrich closed down a rubber footwear plant in Watertown, Mass-and with it went the jobs of 950 employees. In that case, the closing had been announced...
...they were joined in this by their colleagues, who found further comfort in the hope or assumption that this kind of thing could not happen to them. (In these matters, the faculty have a great deal to learn from the student militants, who for all their factionalism, have a keener sense of solidarity; hence the universal cry for amnesty and the frequent demand for collective responsibility. We have all the more reason to be grateful to Prof. Stanley Hoffmann for his letter of reproof and indignation...
...March, Northwest revised its January proposal and offered a complex package of debentures, preferred stock and warrants, then worth about $75, for a share of Goodrich ($50). Keener, who dismissed what he called a "funny money" offer, had assembled a potent band of allies. For legal advice, he had White & Case, the Manhattan firm that masterminded American Broadcasting's successful defense against Howard Hughes last year. As investment bankers, he had First Boston Corp. To burnish Goodrich's image, Keener used three public relations firms, among them Hill & Knowlton, the world's biggest...
...Keener and his fellow managers have shown through their vigorous defense that they are anything but stodgy. Even so, they are not about to turn down the Government's help. If the trustbusters do enjoin the financial battle with Northwest Industries, Goodrich shareholders will not even get a chance to decide that they might like Heineman's offer after...