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Word: keepeing (lookup in dictionary) (lookup stats)
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...viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their life. The strong feeling people have against commercials is truly ubiquitous. It swamps everything." Even, possibly, one's happiness...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...possible is a key factor in surviving an airplane crash. Passengers tend to take the glowing pellets that line cabin floors for granted, but until 1984, emergency lighting systems typically employed overhead lights - not much help in smoke or in a frenzied panic, during which passengers tend to keep their heads down. In 1990, the FAA took another step by requiring passengers sitting in emergency-exit seats to be willing and able to perform safety functions...

Author: /time Magazine | Title: Surviving Crashes: How Airlines Prepare for the Worst | 2/26/2009 | See Source »

Doodling, in contrast, requires very few executive resources but just enough cognitive effort to keep you from daydreaming, which - if unchecked - will jump-start activity in cortical networks that will keep you from remembering what's going on. Doodling forces your brain to expend just enough energy to stop it from daydreaming but not so much that you don't pay attention...

Author: /time Magazine | Title: Study: Doodling Helps You Pay Attention | 2/26/2009 | See Source »

...Once booming businesses are resorting to desperate discounting to try to keep customers coming. In Hong Kong, 1,000 restaurants have joined together to offer dishes such as dim sum and roast pigeon for one Hong Kong dollar (about 13 cents). In Taipei, Taiwan's capital, fast-food chain KFC held a press conference last month to announce 50% discounts on every second meal ordered, only to have McDonald's employees interrupt by parading with signs promoting $2 lunch specials...

Author: /time Magazine | Title: Losing Traction | 2/26/2009 | See Source »

...argues that politicians still intervene too much in their economies instead of allowing market forces to work. "What governments need to do is start trusting their own people rather than hoping the West is going to get it right all of the time," Walker says. For the tigers to keep roaring, they may need to find their future, for the first time, at home...

Author: /time Magazine | Title: Losing Traction | 2/26/2009 | See Source »

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