Word: keeper
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...billion company. It's not O.K. at 9." In reviewing its corporate image, executives reached an interesting conclusion: too many swooshes. "There has been a little bit of an internal backlash about just the number of swooshes that are out there," says Parker, who is the keeper of the brand image. When Tiger Woods made his debut in Nike gear, there were so many logos on him that he looked as if he had got caught in an embroidering machine. Now most of the company's TV ads sign off with Nike's script logo. Expect to see more...
...behind his seminars to his employees, who formed a new company called the Landmark Education Corp., with Erhard's brother Harry Rosenberg at the helm. Rosenberg admits that Erhard was in Toronto briefly last June for a family reunion, but will not elaborate: "I'm not my brother's keeper. I'm not his spokesman...
...proved to be an able keeper of his brother's legacy. Landmark appears to be thriving. At its core is a four-part "Curriculum for Living," which starts with a 3 1/2-day seminar called the Forum and proceeds to courses that expand upon its brand of enlightenment. Since 1991, approximately 300,000 mostly professional and well-educated seekers have taken the introductory Forum (an estimated 700,000 took Erhard-era seminars). Revenues, which had been averaging $34 million annually, hit $48 million in 1997, with profits approaching 4%. Landmark is becoming a global brand name, with 42 offices...
...eventually, the Weekly Newsmagazine matured into an American institution, mentor to the questing middle class, keeper of a certain American self-image and expectation--America's superego, the child of Henry Luce, a presence infuriating to many but undeniably a force...
...writing thoughtful treatises on the insanity of their fellow men. They would not go to the considerable trouble and risk of using their knives to remove the malignant growths in the body of civilization. They would always find comfortable refuge behind that ancient question, "Am I my brother's keeper...