Word: keeper
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...Starbucks really wants to make a difference, it could donate all of the profits it makes on Ethos to clean water projects—20 times more than the mere nickel it’s donating now. This is the policy of Keeper Springs, a water brand that Harvard sells all over campus. The company, founded by Robert F. Kennedy Jr., Chris Bartle, and John Hoving, donates all of its after-tax profits to the Waterkeeper Alliance, a nonprofit that works to preserve America’s waterways. But its reach is much more limited than Starbucks’ Ethos...
...more money that goes to good causes, the better.” When I raised the point that Starbucks and Ethos have probably spent millions on their marketing campaign, which includes a two-month R.V. tour, he said, “that’s the fundamental dilemma Keeper Springs faces. We don’t spend any money on marketing because we’re afraid of the criticism we might face...
...public company—unlike Keeper Springs or Newman’s Own—Starbucks has shareholders to answer to when it comes to giving away profits. But Starbucks’ shareholders might actually support bigger donations, especially given their history of approving other socially responsible policies. Starbucks has led the industry with its efforts to promote Fair Trade Coffee and organic and shade grown coffee. Starbucks also generously gives even part-time employees health care, which is a big commitment given the rising costs of insurance...
...married 34 years, I think it is now. I'm bad with numbers. My husband is the keeper of the records. But yes. We have two just fabulous sons, one of whom is getting married very soon, and one who is married, and we have our first grandbaby on the way. If that's not a love story, man, I don't know what...
They ended up working 12-hour days, taking tourists through the lighthouse, maintaining trails on the island, selling souvenirs at the gift shop and repairing the somewhat dilapidated keeper's house, where they lived. But they would do it again--if that particular caretaking position weren't so sought after. Instead, the couple returned to a home on Maquoit Bay, Maine, where they house-sit nine months of the year while the owner is in the Cook Islands doing research on whales...