Word: keeps
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Dates: during 1960-1969
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...everyday euphemisms have proved their psychological necessity. The uncertain morale of an awkward teen-ager may be momentarily buoyed if he thinks of himself as being afflicted by facial "blemishes" rather than "pimples." The label "For motion discomfort" that airlines place on paper containers undoubtedly helps the squeamish passenger keep control of his stomach in bumpy weather better than if they were called "vomit bags." Other forms of self-deception may not be beneficial, but may still be emotionally necessary. A girl may tolerate herself more readily if she thinks of herself as a "swinger" rather than as promiscuous. Voyeurs...
...There are only two ways to keep the Coop profitable enough to continue paying rebates." Brown says." Either we get the margin up or the expenses down. If we get the margin up people will cut our throats because prices are higher. If we get expenses down, we have to cut services. For instance, we could have a lot of money if we cut back or eliminated our charge account business or our Saturday check-cashing department, but we consider these important services for our members and ones they would not want to see eliminated...
...most part, freshmen tend to concentrate on the junior college girls that Boston seems to soak up like a thirsty, sanitary napkin. Many of these girls, needless to say, are not known for being intellectually topheavy. But, if one's just looking for a little something to help him keep in practice, the i. c. girl is always there on a Saturday night...
...most Harvard freshmen are left with very little to do. There are always drugs, of course. As long as you're not a flagrant pusher. Harvard will keep you safe from the nares. (In fact, I'm sure many an administrator welcomed the advent of grass as one way to defuse revolutions.) Consequently, grass is plentiful, and cheap, mostly sold by Cliffies who don't need the money because their fathers live in Westchester and have all the money they need. But even drugs are becoming passe. They used to be the major social determinant of freshman year. There were...
...haste to avail himself of the opportunities for success at Harvard, several important items are apt to be overlooked. To the class of 1918 we say, therefore, that all roads to success here are barred if you fail to keep in good standing with the College Office. Acquire that and keep it and you are free to enjoy the responsibilities which appeal...