Word: keezerism
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...familiar sight to generations of students, Max Keezer's second-hand shop on the corner of Massachusetts Avenue and Plympton street is now no more. After 37 years of continuos occupancy near Harvard Square Keezer has been forced by high rents and unprosporous times to move his emporium about three blocks down the avenue towards Central Square on the other side of the (trolley) tracks...
...moved lock, stock and barrel, not to mention old-fashioned banjo clocks and row on row of used suits, to 1109 Mass, Ave. Above his now store hangs a neon sign bearing the legend "Max Keezer--College Clothes...
...undignified business. His store is bare now, and all the stuff has been moved elsewhere--to new a quarters eastward, but still "on the Avenue." Workmen are now changing and rebuilding the front of the old place into something gaudy and shiny. And the warm solemnity of Max Keezer is gone from the Square...
...small Reed College (Portland, Ore.) smart young President Dexter Keezer announced that he would break a 22-year Reed rule against kudos in favor of five men and women who had never received an honorary degree. Among President Keezer's discoveries were the New York Times's Labor Reporter Louis Stark (see p. 41), LL.D., Rudolph Forster, senior member of the White House secretariat, LL.D., and Willard W. Beatty, Director of Education of the Office of Indian Affairs, Ed.D...
Registration reminded one of Memorial Hall in September, except that hawkers crying "Buy the Lampoon" and "Read the Advocate" were absent. Not even Max Keezer stood outside and smiled patiently. Students from distant lands held maps and gazed about Plympton Street as if it were the "dead end" of Cambridge...