Word: keg
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Dates: during 1940-1949
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...matter of (1) size of the glass, (2) amount of foam, and (3) percent of Scotch blood in the bartender. Right now a keg of beer yields between 190 and 220 ten cent glasses. Cronin's uses a nine-ounce glass, one of the largest around here, and settle for 190 per barrel. The Wursthaus, on the other hand, employs an eight-ounce glass, and works every barrel for well over 200 servings...
...figure that the average barrel costs a little over $12, it's easy to calculate the profit on a keg. If the elbow bender is to gain on a nickel beer, it has to hold at least five ounces. At that price, it's impossible for any bartender to clear operating costs, much less make an additional profit...
...friendly Viennese were puzzled. Some sought deep significance in the fey comedy; one critic likened Harvey to Hamlet. Moreover, Vienna, which had been proud godmother to Freudian psychiatry, barely recognized that delicate science in its U.S. version. Certainly the alienist in Harvey, who yearns for a maiden and a keg of beer under a shady maple tree, scarcely seemed in the great Viennese tradition of soul-searchers...
...programme" began before a rapidly-growing crowd at 2 p.m. as the Lampoon force of pink-shirted, black-helmeted militia armed with wooden rifles and backed up by a jeep bearing a beer keg set off on a demonstration march around Lowell and the Block-house...
Typical are the contortions of Lucky Strike cigarettes, which prance through a complex square dance. Rheingold beer cans and bottles troop by a reviewing stand, while overhead drones a beer-keg blimp. Sheffield, hawking a soft drink, takes an inexpensive way out: a paper orange with a metal base is scooted across the screen by means of a concealed magnet. Sanka coffee and other advertisers have adapted the novelties (popup techniques and hinged limbs) common in children's books...