Word: keibler
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...easy predicting a reality TV show winner using search term data. It's more art than science. I learned that hard lesson during the second season of Dancing with The Stars. Based on an overwhelming number of searches for female wrestler Stacy Keibler (she had over 10 times that of the other finalists), I declared her the winner 24 hours before the show's finale. I couldn't have been further...
...Stacy Keibler finished third. In a humbling post mortem of my prediction, I looked back at the way people were searching for Stacy. Her searches weren't about her dancing ability or even the show. Internet users were looking for pictures of the tall, leggy blond wrestler, fewer clothes preferred, en masse. This led to a new step in my prediction method, what I refer to now as an SKCC, the Stacy Keibler Correction Coefficient...