Word: keishiro
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...shrewdly exploited his compatriots' fixation on expensive luxuries is Keishiro Funakoshi, proprietor of the Akaneya Coffee Shop in scenic Karuizawa, a popular mountain resort 100 miles northwest of Tokyo. There, for 9,900 yen (roughly $38), he serves what must surely be the world's most expensive cup of coffee. Funakoshi readily concedes that it is not so much the quality of his coffee (a home-blended brew of charcoal-roasted grains freshly ground for each customer) or the decor of his establishment (a narrow, dark wooden hut decorated in rustic Mingei style), as the defiantly exorbitant prices...
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