Word: keithley
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Dates: during 1990-1999
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...PriceCostco, which now arrange sales and leases. In response, old-line dealers are creating auto superstores, where customers can choose from vast selections of new and used models tagged with no-haggle prices. "We have not seen anything like this in 75 years in the car industry," says Donald Keithley, a partner in J.D. Power & Associates, which monitors car buyers' satisfaction. "This is the first evidence that all hell is about to break loose." Here is a guide to the new world of car shopping...