Word: kellogg
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Dates: during 1970-1979
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...years of the boom have been a period first of roaring inflation, then of deep recession, and those misfortunes seem to have increased the main appeal of breakfast cereals: economy. Says Kellogg's Corporate Publications Manager Rolfe Jenkins: "People on tight budgets have found cold cereal a good buy." With reason: the Cereal Institute, Inc., calculates the cost of an average 1-oz. serving of cereal and 4 oz. of milk at just under 110, even after the price rises of recent times. In addition, more and more married women are working outside the home; husbands and children...
...Puff? The competition is hottest in presweetened cereals, which captured 31% of sales last year. Falling sugar prices are encouraging manufacturers to step up introductions of new brands: General Mills is bringing out Fruit Brutes, aiming to win kids away from Kellogg's Fruit Loops, and Ralston Purina is offering Fruity Freakies. Later this year Ralston will introduce Moonstones, a fruit-flavored cereal in crescent, star and sphere shapes, and Grins & Smiles & Giggles & Laughs, which (or so kids will be told) stream from the mouth of a "computer-type monster" named Cecil when his "funny bone" is tickled...
Both Restic and Kush graced the Statler Hilton Hotel Friday night along with other football luminaries to attend the Kellogg Clinic...
...whatever the traumas, an increasing number of women have successful business careers. After working up through the corporate ranks, Marion Kellogg now earns more than $100,000 as General Electric's first woman vice president. Mary Wells, chairman of the Manhattan agency she helped found, Wells, Rich, Greene, Inc., is the advertising world's most heralded woman. Banker Catherine Cleary, president of First Wisconsin Corp., sits on the boards of A T & T, Kraftco and General Motors. Kay Knight Mazuy, senior corporate vice president of Shawmut Association Inc., New England's second largest banking firm, is an odds-on favorite...
...Kellogg, Idaho, and El Paso. (Children are metabolically more susceptible to lead poisoning than adults.) Elevated lead levels can also be found in people who live near freeways, where auto exhausts pollute the air. High arsenic levels have been detected in children living near a copper smelter in Ruston, Wash. High levels of lead and other heavy metals, such as arsenic and mercury, are potentially lethal. Mercury poisoning, caused by industrial dumping of toxic compounds into a harbor, killed an estimated 300 people in the area around Minamata, Japan, and crippled almost 1,000 more...